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PRESS RELEASE FOR IMMEDIATE RELEASE May 20, 2002 Contacts: Nick Pajic, President/ CEO. 702.795.3200 800.211.5911 [email protected] New SkyMedia Inflight Product To Be Showcased at Aircraft Interiors 2002 Conference & Exhibition Concept of passenger-friendly tray table image advertising to be tested in a major airline’s upcoming marketing focus groups Phoenix, Arizona, May 20, 2002 — InTransit Communications, Inc. (ITC), developer of a new and dynamic inflight marketing tool that will provide a new revenue stream for commercial airlines, domestic and international, will be seen by attendees of the 2002 Aircraft Interiors magazine Conference & Exhibition this Wednesday and Thursday, May 22 and 23 at the Fort Worth, Texas, Convention Center. Just last week, SkyMedia reached an agreement with one of the top 10 domestic air carriers to conduct a "focus groups" study on air travelers reaction to advertising campaigns on tray table tops. "We believe the outcome of the study will be overwhelmingly favorable," said Nick Pajic, President of ITC and a former publisher of TWA Ambassador magazine, an inflight magazine of Trans World Airlines. Most commercial airlines regularly visit with groups of airline passengers to determine customers’ changing travel needs and lifestyle changes in personal and business travel as well as the consumer’s perception of itself and the airline industry in general. For airlines, in addition to utilizing SkyMedia strategically for solidifying relationships with its marketing partners, destination marketing, and media packaging with print and inflight video, SkyMedia introduces a new revenue stream at a time when the airline industry’s most profitable customers – frequent business travelers – are in short supply. Tray table messages will vary depending on the promotional goals of the airline and its marketing partners -- credit card companies, telecommunications, automotive, financial institutions, cruises, car rentals, hotels, resorts and others. "SkyMedia assumes all financial risk, and guarantees revenue sharing to airlines regardless of its financial performance," added Mr. Pajic. What are the sentiments of airline passengers so far? A preliminary survey results show more than 98% approval rating! In fact, airline passengers prefer aesthetically pleasing images on tray tables to an existing plain surface. Color hues are designed to blend-in with aircraft’s interiors and are in full view only when tray tables are in "service" position. Airline passenger benefits are many: improved communications, entertaining tray table images, and free miles to name a few. In fact, airline passengers that choose to participate in a SkyMedia Trivia Contest will be eligible for awards of up to 100,000 bonus frequent flyer miles monthly, and an annual Grand Prize of 1 million miles! ITC’s U.S. and international patent-pending product is easy to install, remove, and virtually maintenance-free. Only the top tray surface is available for promotions and introduces unparalleled marketing opportunities to otherwise difficult to reach affluent business and leisure travelers. "We believe that our experience with focus groups, coupled with the increasing interest from both U.S. and international airlines, will soon bring this new product to reality in the airline marketplace," said Dave Sanders, Chairman and Chief Executive Officer of ITC. For further information about SkyMedia, please visit ITC’s Web site, http://www.SkyMediaBiz.com. Note to Producers, Editors and Reporters: SkyMedia's exhibit will be at Booth 524 at the Aircraft Interiors exhibition in the Fort Worth Convention Center. To arrange interviews with ITC President Nick Pajic, contact ITC spokesman Jim Brown at 407-497-2789. For further information about the event, please contact Phoenix Publishing at (760) 804-1420. |
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US and International patents. Patent numbers 6,758,518, 417,999, 464,840. Manufactured under licence from MHM Holdings Limited
FAA certified and compliant with US FAR § 25.853; vertical and horizontal burn tests in accordance with US FAR § 25-82, Appendix F, Part 1 applicable procedures. © All Rights Reserved. SkyMedia and Every take-off is another opportunity are registered trademarks and/or service marks of SkyMedia International LLC ("SkyMedia"). Logos depicted on tray table images are registered trademarks of companies in the United States and/or other countries. SkyMedia is published for distribution onboard participating domestic, and international commercial airlines. All campaigns must be approved by SkyMedia, participating airlines, and applicable airport authorities. Selected logos, products, and advertising themes are for illustration purposes only, and do not constitute participation or endorsement of creative work, or advertising messages by companies, or entities displayed on tray table images. SkyMedia does not assume any liability for products or services illustrated here. SkyMedia and/or participating airlines reserve the right to accept or reject any advertising. |
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