What does Skymedia do?

SkyMedia targets business to business, and business to consumer advertisers on airline tray tables. The advertising concept on tray tables is protected by patent numbers 6,758,518, 417,999, and 464,840

Why SkyMedia?

Airline passengers represent one of the most captive and sought-after demographics anywhere. They are affluent, influential, educated, and decision makers. Unlike any other media platform, SkyMedia delivers your advertising message to this upscale audience on the most powerful advertising canvas: the airline seatback tray tables onboard commercial passenger airlines. With 23 times more effective advertising recall you can achieve maximum reach and best ROI.

What type of materials are advertising campaigns printed on?

Advertisements are printed on a specially designed FAA approved vinyl film that can withstand a multitude of environmental variables that exist within an airline passenger cabin. The printed advertisements are then sealed with a special clear laminate material and die cut to fit various tray table sizes and shapes. Finished placards are then secured to the tray tables with a special removable adhesive.

Who handles installation and maintenance of advertising campaigns?

Installation, maintenance and removal operations are performed by SkyMedia’s trained and certified personnel at airline designated maintenance facilities during RON [Remain-Over-Night] schedule, which is typically from 10pm to 5am daily. Advertising campaigns are posted on Mondays of every month.

What about a proof of performance?

Upon installation of advertising campaigns, SkyMedia’s field technicians will provide signed-off Quality Control Completion Report; three digital photographs of installed advertising campaigns; historical flight log report identifying cities “your” assigned airplanes have flown to; and printed advertising campaign samples.

Why should we consider advertising on airline tray tables?

In addition to a captive and affluent audience, SkyMedia has the highest ad consumption and recall rate of any media platform.

How many passengers use tray tables?

On flights longer than one hour, 9 out of 10 airline passengers use tray tables for 15 minutes or longer. On flights shorter than one hour, 82% use tray tables.

What is the percentage of airline passengers that can remember ads on tray tables?

According to a research study by Triad Consulting Group, 92% of airline passengers were able to recall ads and some content hours after the flight.

How many ad designs can I advertise per airplane?

Up to three creative executions per airplane fleet contracted.

What is the minimum number of airplanes I can buy?

You can buy a minimum of 15 airplanes for 4 weeks, or entire fleet subject to availability at time of booking.

Can I buy a specific route?

Because of the weather and equipment maintenance, all US commercial airlines cannot dedicate aircraft that is route specific. However, we can select aircraft that is short or long range to target regional or national markets.

What type of materials are advertising campaigns printed on?

Advertisements are printed on a specially designed FAA approved vinyl film that can withstand a multitude of environmental variables that exist within an airline passenger cabin. The printed advertisements are then sealed with a special clear laminate material and die cut to fit various tray table sizes and shapes. Finished placards are then secured to the tray tables with a special removable adhesive.

Are the ads printed directly on tray tables?

No, ads are printed on special context sensitive, FAA approved material, which is FAA certified and compliant with US FAR ß25.853.

How long does it take to service an aircraft?

On average, it takes less than one minute to install or remove ad placards, or less than one hour per airplane.

Is the ad material durable?

Materials are FAA approved, graffiti, temperature, and water resistant. SkyMedia field technicians inspect aircraft daily.

How do I get a media kit?

Please call SkyMedia Corporate Headquarters at 1.702.795.3200 or email inquiries to: [email protected]