SkyMedia :: Tray table advertising, airplane media, media buy, highest recall rate







	Verizon Renews with US Airways, SkyMedia December 07, 2005 New York, NY December 7, 2005 Verizon, one of the most recognized brands in the U.S., has decided to renew its contract with SkyMedia International, the company responsible for seatback tray table media, onboard the New US Airways. Following “extraordinary” audience delivery, Verizon is continuing its relationship with SkyMedia into the next year with various campaign efforts. Verizon Wireless launched its wireless ad campaign for the first time ever on the airline passengers’ seat back tray tables in partnership with SkyMedia. By choosing to develop a relationship with SkyMedia, Verizon was able to reach millions of captive consumers in an environment that is free of clutter and interruptions.

Contract details were not immediately released.

The initial ad campaign launched October 3rd; just two days after the US Airways and America West Airlines merger became official. The campaign was set to originally run for two months thru November, however, Verizon chose to extend due to astonishing lead generation. The combination of US Airways (NYSE:UAIRQ), the nation’s No. 7 carrier, and America West (NYSE: AWA), the No. 8 airline, creates a competitive major full service, low-cost airline that ranks as the nation’s No. 4 airline carrier serving 20 percent of all domestic passengers.

SkyMedia International specializes in on-board aircraft advertising and has 46,000 passenger seat tray table ads available on 340 airplanes in its inventory. For more information about its tray table product and innovative advertising campaigns, please visit www.SkyMediaBiz.com

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